Company logo not only provides an easy to recognize identity for your business but also communicates who you are. That’s why every company considering creating or buying a logo design should know the criteria that make for an effective logo. The first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. Your logo should have an immediate impact and hold the viewer’s attention. However, if you did manage to catch the viewer’s eye – that doesn’t necessary mean you are doing good. There might always be a hidden catch you may not see at first sight.